Sanga Song

Associate Professor, Marketing
Hayes Hall 255E
(765) 973-8436
ss103@iu.edu

Education

• Ph.D., University of Minnesota
• M.S., Yonsei University
• B.S., Yonsei University

Selected Publications

• Chen, M., Song, S., & Kim, H. (2024). The dual impact of social media on Asian Americans’ racial identity and resilience during the COVID-19 Pandemic. New Media & Society. https://doi.org/10.1177/14614448241298237
• Song, S. & Wu, J. (2024). Comparing material and experiential framing in access-based fashion consumption. Journal of Marketing Management, 40(9-10), 743-771. https://doi.org/10.1080/0267257X.2024.2340099
• Donvito, R., Acuti, D., & Song, S. (2024). Fashion in the metaverse: Implications for consumers and firms. Journal of Global Fashion Marketing, 15(1), 1-5. https://doi.org/10.1080/20932685.2023.2293290
• Kim, H. Y., & Song, S. (2023). New fashion marketing & management in a post-pandemic world. Journal of Global Fashion Marketing, 14(1), 1-4. https://doi.org/10.1080/20932685.2022.2138493
• Song, S. & Kim, H-Y. (2022). Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on WOM and attitudinal loyalty intentions. Journal of Product & Brand Management, 31(7), 1033-1046. https://doi.org/10.1108/JPBM-06-2020-2936
• Wu, J., Joo, B. R., Sina, A. S., Song, S., & Whang, C. H. (2022). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail & Distribution Management, 50(3), 342-360. https://doi.org/10.1108/IJRDM-08-2020-0298
• Wu, J., Song, S., & Whang, C. (2021). Personalizing 3D virtual stores: Exploring modularity with a typology of atmospherics. Information & Management, 58(4), 103461. https://doi.org/10.1016/j.im.2021.103461
• Wu, J. & Song, S. (2021). Older adults’ online shopping continuance intentions: Applying the technology acceptance model and the theory of planned behavior. International Journal of Human-Computer Interaction, 37(10), 938-948. https://doi.org/10.1080/10447318.2020.1861419
• Song, S. & Kim, H-Y. (2020). Celebrity endorsements for luxury brands: Followers vs. non-followers on social media. International Journal of Advertising, 39(6), 802-823. https://doi.org/10.1080/02650487.2020.1759345

Book Chapters

• Song, S., Chen, M., & Whang, C. (2025). Examining content and engagement strategies of mental health influencers on Instagram. In J. Södergren & N. Vallström (Eds.), Disability and Digital Marketing, Routledge. ISBN 9781032690889
• Song, S. (2024). Exploring the impact of e-texts on student learning in online education. In Trey Martindale et al. (Eds.), Handbook of Research in Online Learning (pp. 523–538). Brill Publishing. https://doi.org/10.1163/9789004702813_022

Selected Awards

• 2023 Rural Business Development Grant ($72,000), US Department of Agriculture
• 2023 Faculty Research & Creativity Activity Support Fund ($5,100), Office of Academic Affairs, Indiana University East
• 2022 Horizon Research Creative Activity Award ($1,500), Indiana University East
• 2022 Overseas Study Program Development Grant ($3,000), Indiana University
• 2020 Racial Justice Research Fund ($15,000), Indiana University
• 2020 Boschman Scholarship of Teaching and Learning Grant ($2,500), Indiana University East
• 2020 Best Conference Research Paper Award, ACRA conference

Professional Practice

• Marketer, Samsung Cheil Industries Inc., Korea, 2006-2011