The greatest business idea will struggle to find success without good marketing and design.  The converse is also true; no amount of pretty packaging will make a bad product better.  Over the last eight years, the IU East Business and Economic Research Center (BERC) has offered an incredible product – the East-Central Indiana Business Survey.  This survey draws data from experienced local businesses – over 100 of them – in Wayne, Fayette, Franklin, Henry, Randolph, Rush, and Union counties.  From this data, the local confidence in business prospects is measured, looking at factors like workforce size, capital investment, and profitability in addition to optimism or pessimism in the future.  This data in turn improves the community’s understanding of the local … Continued