Explore even more!
Minors are a great way to fine-tune your career path, dip your toes in new and interesting topics, or more deeply explore your areas of interest.
Talk to your advisor about minors you'd like to pursue!
Minor in Marketing
The Marketing Minor provides fundamental instruction in advertising, promotions, public relations, sales, and consumer behavior. Students will gain an understanding of contemporary marketing practices, the consumer buying decision process, and common marketing problems and challenges. Students taking the minor will have the opportunity to apply what they learn through, work on real-world projects, and participation in national competitions.
This program is part of the School of Business & Economics.
Program Requirements
18 credit hours for Business (BSBA) students, 24 credit hours for non-Business students. Non-business students will need to take BUS-M 300 or BUS-M 301 and ECON-E 270 as prerequisites.
Required courses