Indiana University East is joining in the celebration of IU Day today, connecting with alumni and friends across the region, state and beyond.

As the Indiana University community celebrates IU Day, First Bank Richmond is celebrating Indiana University East with a $10,000 matching gift opportunity for alumni and friends of the campus for gifts made to the Chancellor’s Fund. The Chancellor’s Fund supports programs and initiatives to provide unique educational opportunities for IU East students.

First Bank Richmond will match all gifts, up to $500 per donor, given to IU East today, April 20. The total $10,000 matching gift amount is selected as a way to honor the 10,000 IU East alumni.

This is also Campus Campaign week for the university, the annual fundraising initiative among faculty and staff for important programs and scholarships on the IU East campus.

First Bank has provided similar match programs in the past for IU Day, which have been well received by the campus community and friends.

Gifts can be made at crowdfunding.iu.edu/iu-east-cares-2022.

As part of IU Day, IU East is out in the community with its mascot for “Rufus in the Wild.” Rufus travels to locations in Richmond and across the region to connect with alumni and friends with stops shared on @IUEast social media with the hashtags #iueast and #IUDay.

The Mascot Challenge is also going on today. Vote for Rufus at https://iuday.iu.edu/mascots. At stake is a portion of $5,000 for participating IU campuses based on percentage of total votes received. Voting ends at 10 p.m. on April 20.